The idea is great. Countdown before cruise, stats and communication is a good idea. $7.95 per device is excessive, especially considering the wifi disconnects and reconnects making the service a little intermittent .. I think 7.95 per stateroom would be more reasonable. Like others we had strange cases of a random text or email come through despite airplane mode the whole trip. Itinerary is not available in app and ship map is limited. A PDF of the boat in your iBooks before you leave is the best way to go.
NCL, points for creativity but you have to make it work!
Zane v2 about Norwegian iConcierge